Purchasing Power

It’s easy to feel overwhelmed by looking at the deep struggles the world faces. Rather than giving in to despair or apathy, we can find ways to use something as commonplace as our shopping habits to invest in making a positive change. Together, we can change the world—one pint of ice cream at a time.

It’s easy to feel overwhelmed by looking at the deep struggles the world faces. Rather than giving in to despair or apathy, we can find ways to use something as commonplace as our shopping habits to invest in making a positive change. Together, we can change the world—one pint of ice cream at a time.

Purchasing Power with Purpose

Changing the world—one pint of ice cream at a time.


@BillionBackRecords

Each year in the United States, individuals and corporations give about $400 billion to charitable causes, ranging from arts organizations to social services and religious organizations. For the ordinary person, that number seems staggeringly large. But, according to CBS News, that represents only a small fraction—2%—of the Gross Domestic Product of the nation.

$400,000,000,000 yearly

Charitable giving has gained increased attention in the last decade, with advances in communication technology, yet the amount given has stayed relatively stagnant giving around 2% of their income to charity—a strange parallel to the economy as a whole.

So how do we have a greater impact? How do we do more with our money, and make a bigger difference?

Americans give roughly 2% of the nation’s GDP to charity each year. The nation as a whole produces over $19 trillion in one calendar year according to the World Bank. What if there was a way to harness even just a fraction more of that incredible amount of production to combat the deepest issues our society faces?

Many people would love to give more to charity, but don’t have the means to donate cash out of their pocket. So how do we give more without having to give more? The answer—using our spending habits to make a difference.

Ben&Jerry Icecream

If the average person spends $5,400 on impulse buys each year, that is an additional $5,400 that we can leverage to impact the world around us. By spending money at companies which give back to the community, you are able to give back. One example is Warby Parker, an eyeglass store, who donates a pair of glasses to someone in need for every pair sold. In the enterprise business world, Salesforce is committed to its 1-1-1 model, donating 1% of profits, 1% of employee time, and 1% of its product to charity. Or, if you happen to be walking down the freezer aisle in your grocery store, consider buying Ben&Jerry’s ice cream. The company awards more than $1.8 million a year to fund community action and change. Eating more ice cream is the kind of social investment most of us can get behind.

It’s easy to feel overwhelmed when we look at the deep struggles the world faces. What can one person really do in the face of such large-scale issues? Rather than giving in to despair or apathy, we can find ways to use something as commonplace as our shopping trip to invest in making a change.

Together, we can change the world—one pint of ice cream at a time.


| Written by Benjamin Hoekstra

| Visuals by Billion Back Records, The World Bank, Charities Aid Foundation