WeWOOD collaborates with Trees For The Future to plant a tree for every wood watch purchased. Our Goal is to help restore Mother Nature, one watch at a time, by planting a tree for every watch. Since 2011, WeWOOD has planted over 600,000 trees with its partners and sets challenging target for 2017 and beyond. One such challenge is our goal of planting 1 million tree by 2020. Keeping forests healthy and happy keeps us healthy and happy, and we like to keep this reminder on our wrists.